The legal landscape is littered with lore about failed technology implementations. This may be because there can be a fundamental disconnect between the buyers and the sellers. Companies make terrific technology tools but are sometimes too focused on the bells, whistles and acronyms that are supposed to convince firms that their shiny new products will do everything short of solving world hunger. Meanwhile, what many firms really need is a way to feed the hungry associates who don't have business -- a problem that all the technology in the world sometimes won't solve.
The result is that a huge amount of firm dollars can be wasted on marketing technology that never reaches its desired potential. The good news is that it can. If the buyers and sellers work together to identify, define and ultimately meet real attorney and firm needs with the right technology, they can reap real rewards and yes, ROI.
This presentation shows how firms how can get payback from marketing technology investments and provide real value to the firm and attorneys. It explores legal marketing technology tools for relationship management (CRM and ERM) CI and BI, proposal generation, experience management and social media, and provides best practices on how they can be implemented strategically to improve communication, coordination and Client service and increase revenue -- all of which can ultimately raise the credibility and profile of the marketing department.