NAIAS is the largest media event in North America - last year 5,100 journalists attended from over 60 countries. For all of the top automotive companies, this event is a cornerstone of their marketing strategy; they will be revealing new vehicles and launching global advertising campaigns from this platform.
Attending this gives an opportunity to network with advertising, marketing and public relations professionals in the automotive industry. It may even be an opportunity to raise your professional profile for future internships or job opportunities.
What NAIAS asks in return is that you share your experience on social media (snap, tweet, pin and share). As college students, you represent a demographic of great significance to the automotive industry - and your engagement with the show will help NAIAS enhance its visibility with your peers.
If you are interested please fill out the google doc attached. You must RSVP for this event by Midnight on Monday, January 9th to ensure that we can secure your credentials to enter the show.
Plan to be at NAIAS by either 10am or 12pm and stay for a couple hours. This is a great opportunity so don't pass it up! (Please note: you will be responsible for coordinating your own carpool but the google form should help). Final details and meet up info onsite will be emailed to you Tuesday night so make sure your email is correct and check it often.