Join us at the January 11th networking luncheon to hear special guest speaker Craig Schneider, Shell Vice President and General Manager of Marketing.
You'll find out how Shell marketers picked the Big Apple and Times Square as the stage to reveal its new premium formula. Gain insights from how Shell chose to integrate large-scale market events with a digital twist to convince skeptical drivers. Plus, learn why big data and digital partnerships can drive customer loyalty even for today’s busy drivers.
You'll learn how to:
• Understand your customer segmentation and target effectively • Shift customer perspectives about their needs for your products or services • Leverage mobile payment partnerships and digital experiences within brick and mortar