Executive Insights Featuring Dr. Bill Cron “Involving Marketing in the Boardroom by Bringing the Customer to the C-Suite” Important strategic decisions are being held in boardrooms every day. But are key marketing metrics being included in those decisions? As a marketer in your organization, how can you made your voice heard at the C-Level? Understanding how to position the importance of your role by mastering the customer lifetime value model can make all the difference.
Join the Neeley School of Business for lunch and an exclusive discussion around creating a place for marketing at the top of your organization, presented by Dr. Bill Cron.